Revitalizing Siteimprove’s brand for clarity and impact
In 2024, Siteimprove embarked on a strategic rebrand to shift from a product-focused identity – emphasizing individual tools and features – to a platform-centric brand that highlights the value of an integrated, all-in-one solution. Leading this transformation, I collaborated with the Brand team to refine the visual identity, enhance UI, and align messaging with customer needs. From wireframing the website redesign to developing a new CVI, I ensured a cohesive and modern look. By introducing fresh design elements and a clear brand narrative, this rebrand positioned Siteimprove as a forward-thinking leader in the martech industry, and led to increased internal alignment, clearer customer communication, and stronger brand recognition.
Creation and development of wireframes for the whole website in Figma
