Revitalizing Siteimprove’s Brand for Clarity and Impact
In 2024, Siteimprove embarked on a strategic rebrand to shift from a product-focused identity to a platform-centric brand. Leading this transformation, I collaborated with the Brand team to refine the visual identity, enhance UI, and align messaging with customer needs. From wireframing the website redesign to developing a new CVI, I ensured a cohesive and modern look. By introducing fresh design elements and a clear brand narrative, this rebrand positioned Siteimprove as a forward-thinking leader in the martech industry.
