Selected Marketing Works
Company
Siteimprove • Groupe Santiane
Industry
SaaS • Insurance
Role
Graphic Designer • Art Director
Responsibilities
Marketing Design • Campaign Visuals • Landing Pages • Print & Digital Assets • Brand Consistency
Overview
Designing marketing materials across different industries requires both consistency and adaptability. This project brings together a selection of work created for Siteimprove and Groupe Santiane, highlighting how brand identity can be translated across a wide range of formats and audiences. From B2B SaaS to insurance, each piece balances creativity with clarity — ensuring that complex messages are communicated effectively while maintaining strong visual coherence. The work spans both digital and print, reflecting a hands-on approach to campaign design, editorial layout, and day-to-day marketing production.
Siteimprove
Bringing the brand to life through marketing design, this selection showcases how Siteimprove's visual identity is applied across a variety of touchpoints. From eBooks, campaign graphics, and email design to landing pages and web experiences, each asset is crafted to ensure clarity, consistency, and engagement across both external and internal audiences.
Groupe Santiane
At Groupe Santiane, I led the design of both printed and digital marketing campaigns within the insurance sector, contributing to the parent brand as well as its offerings Néoliane and Epsil. Working closely with cross-functional teams, I ensured a cohesive and impactful visual identity across all materials — from brochures and promotional campaigns to corporate assets — while overseeing production quality and mentoring a junior designer.
