Enhancing Siteimprove’s UI with a Cohesive Illustration Style
To strengthen brand consistency, I developed a set of custom illustrations that aligned seamlessly with Siteimprove’s identity. By analyzing the intent behind each visual element, I crafted designs that not only reinforced the company’s values but also enhanced the user experience. Drawing inspiration from Siteimprove’s CVI, I created eight dynamic illustrations using a consistent color palette and distinctive white-line elements. This approach brought energy, clarity, and cohesion to the platform’s UI, ensuring a stronger connection between users and the brand.
Education and Learning
Description
Guide users on how to use the platform, how to interpret and act upon certain data, when introducing a new flow.
Guide users on how to use the platform, how to interpret and act upon certain data, when introducing a new flow.
User feeling intent
Curious, excited.
Curious, excited.
Concept ideas
Books, knowledge, discovery.
Books, knowledge, discovery.
Success
Description
Used to celebrate when the user accomplishes something, fixes a set of issues.
Used to celebrate when the user accomplishes something, fixes a set of issues.
User feeling intent
Satisfied, accomplished, motivated.
Satisfied, accomplished, motivated.
Concept ideas
Mountains, reaching heights.
Mountains, reaching heights.
Reassure
Description
Reassure & guide when unexpected things happen: page unavailable, no results…
Reassure & guide when unexpected things happen: page unavailable, no results…
User feeling intent
Safe, confident about next step.
Safe, confident about next step.
Concept ideas
Being somewhere else, planet, exploration, wandering astronaut, air balloon.
Being somewhere else, planet, exploration, wandering astronaut, air balloon.
Initiate
Description
Encourage user to perform an action to gain product value: adding or creating something to access more data.
Encourage user to perform an action to gain product value: adding or creating something to access more data.
User feeling intent
Excited, motivated.
Excited, motivated.
Concept ideas
Movement, action, adding a piece to a puzzle.
Movement, action, adding a piece to a puzzle.
Promote
Description
Promote products or functionality currently unavailable to the user.
Promote products or functionality currently unavailable to the user.
User feeling intent
Curious, excited.
Curious, excited.
Concept ideas
Something behind a secret door, sense of mystery, new hidden opportunities.
Something behind a secret door, sense of mystery, new hidden opportunities.
